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Peace Oil:
In the Beginning
The idea
for Peace Oil first came to David Sokal, owner of Olive Branch Enterprises,
in November 2005 when an old friend, Dani Livney of Kibbutz Gezer, called
with an intriguing question: would you be interested in importing
a mix of Israeli and Palestinian olive oil?
In 2006 Dani and his Palestinian partner decided they were not ready for
exporting, so David found other partners.
The story of Dani's work with neighboring Palestinian farmers continues.
See Salam Shalom Olive Oil.
Peace Oil Partners
David found
three Fair Trade partners, two Israeli and one Palestinian, to work with
Olive Branch Enterprises in the Peace Oil venture:
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and Jewish women combine sales of Arab goods with community work to
promote land preservation, environmental quality, womens empowerment
and labor rights. Sindyanna, a member of IFATthe
global network of Fair Trade Organizations works for a future
of peace and prosperity for all people. Sindyanna combines olive oil
from Galilee Arab and some Jewish farmers for use in Peace Oil. |
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Promotes
socio-ecological change through direct non-violent action, community
service, and youth empowerment. Avi Levy of Green Action works with
Palestinian olive farmers in the three villages of Maskha, Yasuf
and Assawiya to export their olive oil. Green Action promotes fair
trade in Israel through education and sales of fair trade goods. Green
Action's Fair Trade logo, SAHA, appears on the back of
the Peace Oil bottle. |
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Based
in Jenin, Palestine, sells the delicacies of over 1700 farmers organized
in informal cooperatives in Palestine and represented by the Palestine
Fair Trade Association. Canaan Fair Trade uses the fair trade
concept to empower marginalized Palestinian rural communities caught
in conflict so they can sustain their livelihoods and culture. Both
Green Action Israel and Sindyanna follow the guidelines of the PFTA.
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