| In
Kibbutz Gezer, Israel Dani Livney tends to the small communal olive
grove. Not far away in a rural West Bank village, a Palestinian
taxicab driver raises his children and tends his family's olive
trees.
The
two farmers meet and become friends. They discuss mixing and selling
their olive oil.
In
November 2005, Dani calls David Sokal, an old friend in Seattle,
with an intriguing question: would you be interested in importing
a mix of Israeli and Palestinian olive oil? David immediately
replies, Yes.
After
some difficulty getting through checkpoints, Dani picks up some
of his Palestinian friend's olive oil, combines it with his and
sends a sample to David. |
|
It
is excellent quality. Still, many problems remain to be solved and
Dani decides to wait until next year.
That
decision was made in 2006. In 2007, Dani found another Palestinian
partner, Ata. Ata lives in the West Bank not far from Kibbutz Gezer
tending the grove he and his father planted together. Dani and Ata
have sent 200 liters each. Left is a photo of Ata with Dani's wife,
Patches.
Sold
exclusively by Olive Branch Enterprises: $19.50 per bottle, Now
only $17. |
The Design Collaboration
The
Salam Shalom label is designed in collaboration by renowned designers/calligraphers
Oded Ezer, an Israeli, and Habib Khoury, an Arab-Israeli. Oded lives
and works in Tel Aviv and Habib in the town of Fassouta.
Oded
& Habib were asked to make the words for Salam Shalom in Hebrew
and Arabic lettering. The letters for the two words are not that
different. Oded and Habib found a way to emphasize the similarity
of the letters allowing one to read either Salam or Shalom in a
single design.
Habib
worked to build a scene around the logotype that would evoke the
middle-east, the good taste of olives and a peaceful quality.
You
can also see many examples of Habib's creative Arabic calligraphy
at his website: www.avantdesign.co.il.
For more on Oded's life and work see www.odedezer.com
Olive
Branch is proud to be associated with these two men and their work.
Speaking of being proud, just as the new label for Salam Shalom
was being finished, Habib became the father of a new son. Congratulations
Habib!
Sold
exclusively by Olive Branch Enterprises: $19.50 per bottle, NOW
ON SALE FOR $17! |
|

|